Customer feedback & Email marketing is critical to success

From casual café to fine dining, its common knowledge that it takes more than passion to stay competitive

Finding an effective means of gathering customer feedback, and email addresses, is critical to success in hospitality today, says Wayne Roby from Smart Bill Folder

“Running the business is often the hardest part of the job. It is crucial to get some objective criticism, so you can work on any areas that might be letting you down,” Wayne says.

Smart Bill Folder is a dynamic quality assurance tool that is presented with the bill. Essentially is it a small touch screen PDA, packaged in a bill folder, that patrons can use to tap in their ‘responses’ to your questions.

The Bill Folder is incredibly easy to use and clients enjoy a greater rate of response then traditional ‘comment cards’. What’s more there is no data entry, and analysis of results is both immediate and creative.

“It also creates a permission based database, with automatic birthday e-flyers being sent to your customers to encourage increased repeat patronage”

Feedback collected can include; food/service ratings, age groups, post code, male/female ratio, where heard of, etc.

“You can start to make some really informed decisions about your operation rather than leaving it to guess work or instinct.”

TRY IT FOR YOUR SELF ITS FREE FOR 30 DAYS!!! http://www.enhancedbusiness.com.au/

Work Place Training Fully Funded

Access Group Training are a registered training organisation specializing in hospitality, retail and business training in the workplace. This type of specialist staff training attracts up to $4000 CASH per employee (from state and federal government) and has NO IMPACT ON YOUR CASH FLOW…We have over 2400 trainees in NSW alone and are well placed to assist clients with workplace training that will not only educate their staff, but earn them much needed $$$$’s in federal incentives. This is NOT an apprenticeship, nor does it involve us providing new staff – it is about the clients existing staff completing a nationally recognized qualification within the workplace  ...

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ipadMENU is here

http://www.ipadmenu.com.au/

“IPADMENU is finally available for any restaurant, bistro, or hotel, to increase sales via visual impact & access to menu information. It is an easy to use, interactive means for customers to learn about your food and beverage menu in a way not possible before” says Enhanced Business Solutions, one of the co-founders of this innovative and cost effective application for iPads.